A blog (just like this one) presents opportunities for UWaterloo Stratford to find their cool through self-generated content and content created by those enjoying your parfait of experiences. The most popular blog stories tend to be those that are authentic, real and perhaps even a little bit voyeuristic.
Where to start? Find your own inner cool first. Who are your staff, what do they do on a day to day basis, hobbies? Not only will your external audience learn more about you, you may discover internal connection points that you never dreamed of (yarn bombing team anyone?). And it doesn’t have to be all cherries either, sometimes sharing some of the pits can be engaging and humanizing too.